Presenting...Our New Ministry Logo!
May 03, 2016
We're excited to announce the unveiling of our new ministry logo!
Recently our graphics art designer, Craig Stouffer, completed his branding work and to the left is one variation of many concepts he presented to us. This particular concept features a Charleston Green border and feathering to a complementary shade. The colonial style font ties us in with the colonial history of Charleston. The architecture on the gate is typical of what would be seen downtown. Another concept is shown below. The color of the font is Charleston Green and features a golden gate.
Logo Explanation – We wanted it to be a visual reminder of what we are all about as a ministry.
- 2 Posts = Two core values of our ministry that serve as twin pillars and anchors of our ministry – The Word of God & the Glory of God (2 most important concerns)
Two Finials on top of the posts = speak of our upward focus - God & Eternity
- The Gate Is Open
- Provides access to the front of the home where the family resides; a feeling of home and family
- Symbolizes our welcome of guests and those who want to become a vital part of our ministry
- Our ministry to both groups hinges on the two pillars of our church ministry – God’s Word, God’s Glory.
- The Gate Can Be Closed = Protective function
- As a defense against undesirable things such as ecumenical compromise and doctrinal error
- As a defense against any threats to the health and well-being of the church
- The Cross in the Center of the Gate
- Reminds us of the message that is central to our ministry--the person and work of Christ (the Gospel)
- Reminds us on the inside and those on the outside that there is only 1 way to gain entrance into Heaven (Cf. John 10:1, 9; 14:6)
Our ministry tag line then becomes a crisp summary of our core values, our pillars, our goals and objectives as a church that is communicated by our new logo:
“The family of God…built upon the Word of God…to the glory of God.”
Both individually as members and collectively as a church, we want to see children, teens, and adults coming to a saving knowledge of the Lord Jesus Christ and then growing in spiritual maturity in the knowledge of their Savior so they become His followers who accurately reflect the character of God in their lives (Cf. Eph. 4:11-16).